Entrepreneurial Finance: A new market entry, product pricing case study
Launching a new product in a new market is in most cases a guessing game. When it comes to technology and financial services sector you also run into perception and regulatory issues which normally are not a consideration at a consumer product level. Our first intersectional case study combines elements of developing a new market with setting pricing objectives, partner compensation and commissions and entry strategy for a new market for a US based insurance software business considering the move to expand to United Kingdom. The case study can be used for entrepreneurial marketing, entrepreneurial finance and product development assignments.
The Value at Risk online store goes live at Learning Corporate Finance Business School Applications: The Four core components of your b school application
Translator
