Hiring lessons from BSOD

The honest truth: No one wants to work for a small company with no money and possibly no future. Deal with it. You sell to every one you touch, starting with employees. If you haven’t already, learn to sell.

Hiring sources: Your network is your single best source of leads, referrals and future employees. Let it know of what you need and be patient. Job advertisements and recruiting agencies do not work for young businesses.

Hiring Motivators: People switch jobs because of boredom, change and desperation. Not money or opportunity or the chance to change the world. Hunt for passion in boring places.

Ask the right questions. Listen.

Be honest and fair: If you work with old technology say so; if you will not pay salaries on time say so; if you want them to clean cupboards say so. And if they still want to work with you, hire them and take care of them.

The Blue screen of death, revised edition